Where Should Your Next Marketing Pound Go?

Join our Live Workshop on Forecast-Led Channel Allocation

Register Free - Save Your Spot

Live • Thursday 19th February 2026 • 2:00 PM GMT

Everything You’ll Learn in 60 Minutes

Part 1 — Building a Forecast That Actually Guides Spend

Most brands plan budgets backwards from ROAS. That’s why spend drifts and profit disappears. You’ll learn:

  • How to build a marketing forecast that starts with profit, not channels

  • A practical method for arriving at realistic, defendable budgets

  • The core numbers that actually matter when planning spend across a year

Part 2 — Deciding Where Budget Should Go (and Why)

Once you have a forecast, the real question is allocation. You’ll learn:

  • How to decide which channels deserve incremental budget

  • When affiliate, paid media, retention or other channels make sense — and when they don’t

  • A repeatable decision framework you can use before increasing spend. This is based on patterns across multiple ecommerce brands, not theory.

 

Part 3 — Case Study: Applying the Framework in Practice

We’ll walk through a real-world example to show how this works in practice. You’ll see:

  • How the forecast and budget framework was applied at a high level

  • How channel decisions were made without relying on vanity metrics

  • What worked, what didn’t, and the key learnings from deployment

You’re Spending More — But Are You Allocating It Correctly?

If you run an ecommerce brand, this will feel familiar:

  • Budgets are increasing, but confidence in where they’re going is low
  • Channel decisions are reactive rather than forecast-led
  • Planning still relies on last year’s numbers and instinct
  • You don’t know how much you can spend without damaging profit
Register Free – Save Your Spot

Most DTC brands aren’t failing because of traffic or conversion.
They’re failing because they’re planning growth without a profit model.

This Workshop Is For You If…

  • You lead or influence marketing spend for an ecommerce brand
  • You need clearer logic behind budget allocation decisions
  • You want to forecast performance before committing spend
  • You’re focused on ROI, not just growth for growth’s sake

This is not for...

  • Beginners looking for channel tactics
  • Brands optimising purely for ROAS or vanity metrics
  • Anyone looking for shortcuts or “quick wins”

About Us

At StoreHero, we work with ecommerce brands doing 7–8 figures who face the same problem - strong revenue but weak clarity on the impact on profit. StoreHero helps you build a plan, see performance against targets and gives you clear insights on what actions to take to grow with profit in mind.

Retail shouldn't reset every time a customer changes channel. We deliver the Shopify stores, in-store tech, marketing campaigns and custom apps that carry context and intent from one touchpoint to the next - turning every interaction into momentum. Trusted by over 800 active clients

Register Free – Save Your Spot

Live • Thursday 19th February 2026 • 2:00 PM GMT

Common Questions About the Workshop

Is this really free?
 Yes. The workshop 100% free. No credit card required. You'll automatically be registered for the workshop when you complete the application.

How long is the workshop?
60 minutes, including live Q&A. We start on time and finish on time.

Will there be a replay?
Yes, we'll send a replay link to all registered attendees. But live participants get priority access to the free profit diagnostic (limited to 20-30 spots)

What if I can't make it live?
Sign up to the workshop and we'll send you the replay. But you'll miss the live session and Q&A.

Register Free – Save Your Spot

Live • Thursday 19th February 2026 • 2:00 PM GMT

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