The Problem with ROAS: why it’s blocking your Shopify growth
For years, Return on Ad Spend (ROAS) has been the go-to metric for measuring ad performance in eCommerce. It’s simple: the higher the ROAS, the better your ads are performing, right? Not exactly. If you’re only looking at ROAS, you’re missing the bigger picture. ROAS measures how much revenue you generate for every dollar spent on […]
Are your repeat customers driving enough profit?
As an e-commerce professional running a Shopify store, one of your main KPIs is to generate new customers. But then, the real challenge kicks in: retaining them. At first glance, if your repeat customers are making additional orders, it may seem like everything is going smoothly. However, not all repeat customers are equally valuable when it […]
7 Key Metrics That Your Ecommerce Dashboard Should Have
In the ever-changing world of ecommerce, every second counts. Founders, managers, and operators are constantly making high-stakes decisions to scale profitably and drive sustainable growth for their stores. But too often, they’re stuck sifting through outdated spreadsheets, juggling multiple disconnected sheets, or waiting for incomplete monthly reports. A smart, intuitive ecommerce dashboard can change everything—giving […]
How Health and Beauty Brands Can Grow in 2025
If you’re in the health or beauty industry, you’re likely feeling both excited and overwhelmed by the opportunities ahead in 2025. The good news? You’re in a sector where customers return regularly, and your products tend to have healthy margins. The challenge? The competition is fierce, and simply running an e-commerce store isn’t the goldmine […]
StoreHero and Recharge: Elevating Your Subscription Management
If you are in the e-commerce industry, you know that subscriptions are a crucial element for sustaining and growing your business. They provide a reliable stream of revenue and help keep customers engaged over time. That’s why the integration of Recharge into our StoreHero platform will be beneficial to your store if you’re already a […]
Contribution Margin Formula for E-Commerce (With Real Examples)
The Contribution Margin Formula — and How DTC Operators Should Actually Use It Most contribution margin guides are written for finance students. This one is written for the Shopify operator who has a real store, a real ad spend line, and a real question: am I actually profitable on this product, and how do I […]
Maximizing your reach with marketing strategies
She started her blog exactly six months before I launched Camels & Chocolate, and she really set the bar high for my own blog birthday, Y’all this summer! I’ve already been brainstorming party ideas … who wants to come? It’s no coincidence that Buster Keaton and Charlot’s movies of the award-winning chefs about what exactly […]
Mastering Unit Economics: Key to Ecommerce Success
In the fast-paced and competitive world of ecommerce, understanding unit economics is crucial for sustainable growth and profitability. Unit economics refers to the costs and revenues associated with a single unit of a product. By delving into these financial dynamics, ecommerce brands can make informed decisions, optimize strategies, and maximize their profit margins. In this […]
Understanding E-Commerce Profit Margins
Welcome to the exciting world of eCommerce businesses! While it’s an adventure filled with limitless possibilities, it’s also a journey full of challenges, and one of them is calculating your profit margins. It’s like trying to find a needle in a haystack with so much scattered data from various platforms, channels, and payment gateways. Revenue […]