Why Shopify Brands Need Server-Side Tracking in 2025
Why Your Tracking Is Probably Broken (and Why That Matters) You’re probably wasting money on ads, not because your creative is bad, but because your tracking is lying to you. If you’re running Meta or Google Ads for your Shopify store, you might assume every click, visit, and purchase is being tracked. In reality, up […]
The Problem with ROAS: why it’s blocking your Shopify growth
For years, Return on Ad Spend (ROAS) has been the go-to metric for measuring ad performance in eCommerce. It’s simple: the higher the ROAS, the better your ads are performing, right? Not exactly. If you’re only looking at ROAS, you’re missing the bigger picture. ROAS measures how much revenue you generate for every dollar spent on […]