Last-Minute Black Friday checklist to grow your DTC brand
As we approach Black Friday, focusing on Black Friday ads profitability is essential to maximise your brand’s success during this pivotal shopping season. Rather than chasing revenue or ROAS alone, profit-first strategies will ensure long-term growth. Below is a checklist to help you cover every key area, from contribution margin and creative testing to site […]
30+ Tactics to Maximize Your Product and Cart Page Performance
With Q4 in full swing—Halloween, Black Friday, Cyber Monday, Christmas—there’s no room for error on your product and cart page. You’re spending time and money driving traffic to your site; you don’t want to lose potential customers due to a simple mistake on one of the most important pages of your site. One of the main […]
Contribution Margin Formula for E-Commerce (With Real Examples)
The Contribution Margin Formula — and How DTC Operators Should Actually Use It Most contribution margin guides are written for finance students. This one is written for the Shopify operator who has a real store, a real ad spend line, and a real question: am I actually profitable on this product, and how do I […]
Scaling from Zero to Shark Tank – Jon Blair – StoreHero Interview
The Entrepreneurial Journey of Jon Blair In the journey of Jon Blair, the founder of Free to Grow CFO, the path to entrepreneurship began fifteen years ago upon completing a business degree with a concentration in accounting. Despite the expectations to pursue a traditional CPA route, Jon had a natural ambition to become an entrepreneur. Rejecting the […]
Navigating Brand Growth: Smarter Data, Real Results
Navigating Brand Growth: Smarter Data, Real Results In 2024, the eCommerce growth playbook is changing. It’s no longer just about growing fast; it’s about growing efficiently. Every dollar we put into our media and marketing needs to stretch further, work harder, and show us real results. Let’s talk about how we can do that by […]
How and When to Discount: A Strategic Guide for eCommerce Brands
How and When to Discount: A Strategic Guide for eCommerce Brands Introduction: The annual BFCM and Q4 frenzy are closely associated with significant discounts. For DTC brands, this period presents a monumental yet fleeting opportunity to capitalise on the year’s peak shopping moment. As per an Adobe report, the Electronics category experienced a notable peak discount of […]
The Brand Founder’s Guide to Improving Margins
The foundational driver of profitability is your margin. Learn how to measure and optimize your contribution margin so that it doesn’t constrain your business as you scale up. Scaling a DTC brand is complicated and overwhelming. Even worse, as the business grows, it becomes increasingly difficult to keep your finger on the pulse of your […]
The Power of AI for Boosting eCommerce Profitability
In the fast-paced realm of eCommerce, the power of AI is revolutionising the landscape, capturing the attention of retailers worldwide. From generative to conversational and predictive capabilities, AI has become the buzzword of the industry. Retailers are either hopping on the bandwagon or grappling to comprehend how they can harness AI’s potential to enhance their business efficiency. […]
Mastering Unit Economics: Key to Ecommerce Success
In the fast-paced and competitive world of ecommerce, understanding unit economics is crucial for sustainable growth and profitability. Unit economics refers to the costs and revenues associated with a single unit of a product. By delving into these financial dynamics, ecommerce brands can make informed decisions, optimize strategies, and maximize their profit margins. In this […]
Simple Guide to Understanding Contribution Margin for Ecommerce Brands
Introduction to Contribution Margin In the world of online businesses, understanding your contribution margin is a powerful key to success. It involves much more than just factoring the cost of your product. It requires considering other variable costs related to selling the product, including shipping, transaction fees, fulfillment costs, and advertising. Put simply, the contribution […]