3 Proven Levers to Unlock Margin Expansion in 2025
TL;DR 3 Levers for Margin Expansion DTC profitability isn’t just about ad hacks, it’s about margin structure. Improving gross margin gives you more room for scaling paid media. Store credit, shipping thresholds, and return policies are simple levers to boost profitability fast. Too many brands obsess over the next ad hack, attribution tweak, or CRO […]