Why Shopify Brands Need Server-Side Tracking in 2025
Why Your Tracking Is Probably Broken (and Why That Matters) You’re probably wasting money on ads, not because your creative is bad, but because your tracking is lying to you. If you’re running Meta or Google Ads for your Shopify store, you might assume every click, visit, and purchase is being tracked. In reality, up […]
Maximizing your reach with marketing strategies
She started her blog exactly six months before I launched Camels & Chocolate, and she really set the bar high for my own blog birthday, Y’all this summer! I’ve already been brainstorming party ideas … who wants to come? It’s no coincidence that Buster Keaton and Charlot’s movies of the award-winning chefs about what exactly […]