Why Shopify Brands Need Server-Side Tracking in 2025
Why Your Tracking Is Probably Broken (and Why That Matters) You’re probably wasting money on ads, not because your creative is bad, but because your tracking is lying to you. If you’re running Meta or Google Ads for your Shopify store, you might assume every click, visit, and purchase is being tracked. In reality, up […]
MER & aMER: Smarter Metrics Than ROAS
MER vs ROAS: Why Ecommerce Founders Should Track MER/aMER Return on Ad Spend (ROAS) looks simple: revenue ÷ ad spend per campaign. But it’s channel-specific, attribution-dependent, and often misleading. For a deeper dive see our blog: The Problem with ROAS: why it’s blocking your Shopify growth. Attribution issues → Privacy changes and multi-channel journeys make […]
Meta’s Andromeda Update Explained: What It Means for Businesses
Wooho, another Meta Andromeda Update in 2025! Don’t worry, this one isn’t an iOS14-level meltdown that keeps media buyers awake at night. Meta quietly rolled out its Andromeda update in late 2024 and into early 2025. Unlike some past platform shifts, this isn’t about losing data or blowing up your targeting overnight – but it does […]
Contribution Margin Formula for E-Commerce (With Real Examples)
The Contribution Margin Formula — and How DTC Operators Should Actually Use It Most contribution margin guides are written for finance students. This one is written for the Shopify operator who has a real store, a real ad spend line, and a real question: am I actually profitable on this product, and how do I […]