Forget Multi-Touch Attribution: Profitability Is the Only Source of Truth
Profitability as the Primary Source of Truth Introduction For most direct-to-consumer (DTC) brands, marketing has become a numbers game built on the wrong scoreboard. Teams, ad spend, creative resources, everything is still optimized toward metrics that don’t reflect the true financial outcome of the business. For most DTC brands, multi-touch attribution profitability debates distract from […]